Brand Riding

No idea if something like Brand Riding exists.

If it does not exist, I think I have coined a term called "Brand Riding".

Brand Riding means 'using, exploiting, or in a way, riding a brand and it's image created by the original brand creators for propelling auxiliary products which are in no way associated to the original brand.'

This is the exploitation of User's affinity towards the product and the authentic perception of the original brand itself.

This cannot be called Fake, or duplicate, but simply a Brand Rider.

GoogleCommunity rides on Google!

See the typographical similarity, and addition of the Google Search Engine, almost makes it look like Google's own baby!