There's more to it

...than what meets the eye!


Check out for yourself, how the black-cladded guys, make it so digestible, so cinematographic, so bullet-timed and surprisingly matrixed!

Indian Rick Drivers are learning to play Psychologist!

Image Source: Wikipedia

What you see in this picture to the left, is the 'old' tariff meter that was a part of Ricks (colloquial usage) and decides the tariff Users need to pay when they get down. And there were ways in which the Rick Drivers would tweak these devices to extract more from unsuspecting passengers.

Then with the advent of Electronic Rickshaw Meters (with LCD Displays and all), slick, accurate and All-Chrome finish, things changed.

From a distance, one could make out an Electonic Meter (He can see the Chrome!) and wave for the driver to know he'd be hired!

But the knowledge that the Chrome Electronic meters are preferred in comparison to the old black mechanical meters, has helped the Drivers play on the User's Cognitive Abilities.

They are simply painting the old meters to CHROME! Would you call it Brand Riding?
By the time you realise the Just Noticable Difference, you are already on your way somewhere in the Rickshaw!

You will even see the driver grinning at you in the rear-view mirror!